What is International Marketing Coursework Example | Topics and Well Written Essays - 1000 words

What is International Marketing - Coursework Example and the management has configured its successful entry into major Asian countries such as China, and European countries such as France (Zou, & Fu, 2011:60). Joe’s Ice Cream has functioning manufacturing facilities overseas, and there are ongoing coordinating successful marketing strategies across the globe. Joe’s Ice Cream marketers must look forward to understanding the current and potential environment that their product can do well (Bennett, 2008:102). In reviewing its situational strategies, Joe’s Ice Cream has its strengths to exploit (Leeds Metropolitan University 2010: 12). The superior technology has given Joe’s Ice Cream a better platform to meet their growing customers’ desire for ice cream in myriad ways. This has ensured that its competitors cannot imitate their current technology hence retaining Joe’s Ice Cream as a unique brand in the market. Instead of targeting only its current market, Joe’s Ice Cream is required to keep on targeting new markets and customers internationally in order to grow their business. In addition, Joe’s Ice Cream is a strong brand name, which has boosted and created a major strength to the company (Czinkota, & Ronkainen, 2013:150). The company has continually exploited this brand through charging hi gher prices for their products as customers continue to place higher additional value in the discrete brand of Joe’s Ice Cream. Because of the strong management tactics and their ability to make use of cost advantage maneuvers, Joe’s Ice Cream continues to expand in the international market as a unique company. On another level, Joe’s Ice Cream has an unmatched opportunity through the availability of the fragmented market. The management has been able to fragment its international markets, hence creating diverse opportunities for the sale of Joe’s Ice Cream and its products (Keillor, 2007:70). In addition, this has expanded and increased its market share opening the window for a sustainable cost advantage.